Shelf Help Pod: Tiffany Chin - Building Snoop Dogg's Cannabis Empire

Successfully executing a "house of brands" strategy isn't easy.

Doing so on behalf of one of the most timeless, cultural icons in history, in one of the most dynamic, challenging industries around takes someone who's a bit of a unicorn.

Thats where Tiffany Chin comes in.

Tiffany is essentially the CEO of all things cannabis and hemp for the infamous Snoop Dogg. She was the co-founder of Snoop's cannabis VC fund, Casa Verde Capital, as well as brands like Leafs By Snoop, and currently leads Death Row Cannabis and SWED, just to name a few. She's also just an awesome person and a great friend.

Tiffany joined Shelf Help to dive into building a cross-border cannabis empire, how to structure sustainable licensing deals, why beverages are on the on-ramp for new cannabis and hemp consumers, and what Tiffany looks for in partners, team members, and new hires.

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The link to the full episode is linked above. Make sure to follow on Apple, Spotify and Youtube to be the first to know when a new episode drops.

Keep an eye out for clips of all the key highlights on Linkedin and Youtube.

For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work that bogs down creative teams - give us a shout!

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