Shelf Help Pod: Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market

Building and exiting a CPG brand successfully is one thing.

Doing so in a relatively new category is quite another.

Jennifer Barney did just that. She founded Barney Butter in 2006 - well before Almond Butter went mainstream - and exited in 2011.

Today, Jennifer is a go-to advisor to emerging food brands like Hero Bread and Oat Haus, an Entrepreneur-in-Residency at General Mills’ venture studio, and a Substack author (The Business of Food is packed with invaluable CPG insights).

Jennifer joined Shelf Help to dive into "velocity vs distribution", sourcing "from the source", the food service channel, Amazon, and bootstrapping.

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Keep an eye out for clips of all the key highlights on Linkedin and Youtube.

For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work that bogs down creative teams - give us a shout!

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