Shelf Help Pod: Tyler Mayoras (CPG PE Investor)

A decade of CPG private equity will teach you some things.

Tyler Mayoras, Managing Director at Manna Tree Partners, has been in the game for 15+ years, partnering with some of the most well-respected founders and brands.

He has a wealth of knowledge. And then some.

Tyler joined Shelf Help where we dove into unit economics red flags, hero SKUs, what he focused on when working with management teams, what makes a founder "coachable", the problem with early national rollouts, digital vs. in-person demos, and the key variables he takes into when vetting a deal.

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The link to the full episode is linked above. Make sure to follow on Apple, Spotify and Youtube to be the first to know when a new episode drops.

Keep an eye out for clips of all the key highlights on Linkedin and Youtube.

For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work thats bogs down designers - give us a shout!

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