If you've ever thought, "Why doesn't anyone talk about this in CPG?", this is the podcast for you.
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Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.

The Tactical CPG Podcast

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Latest Episode

Scaling Mozzarella Sticks from Stadiums to Conventional Freeze Aisles | Matt Gallira, Big Mozz

Previous Episodes

Formulation to Exit: How Durable CPG Brands Are Built | Jeff Grogg, JPG Resources

Hitting 8-Figures via a New Category | Jake Tannenbaum, Craftmix

Boosting Cannabis Retail Sales and Profits by 400%+ | Matt Borish, Union Chill

Building the First Rum-Based RTD Cocktail | Gabriel González, Casalú

Scaling Mr. Black, Kombrewcha and other BevAlc Leaders | Kristina Marino

The Ice Cream Upstart Taking Over the Freezer at Erewhon | Tyrel Johnson, Natty Ice Cream

Exiting to Vita Coco, the Functional Future | BJ McCaslin, Highlandia

Scaling Vital Farms & Blue Zones Kitchen | Scott Marcus, Blue Zones Kitchen

Leading Primal Kitchen Post-Acquisition | Audrey Burger, Pace Setters

Redefining Frozen Pasta, Top Chef Style | Ian Tecklin, Ripi

Creating a New CPG Category | Marc Brown, ONOIN

Shopper Marketing in 2025 | Jenny Thielen, Green Seed North America

Carving a Different Path in Hemp Beverages | Sierra Thomas, Tropink

Selling Meat Sticks into United Airlines, Lowe's, Home Depot, and Dick's Sporting Goods | Paige Billings, Anthem Snacks

From Grandma's Kitchen to a National Rollout | Amy Collins, Roro's

Riding the Craft Brewery Roller Coaster | Katie Hill, Upslope Brewing

Investing Early in Siete, Poppi, and Bachan's | Adam Spriggs & Chris Robb, The Angel Group

Scaling Ops from $5M to $150M | Sean Campbell, Semifreddi's

Investing in OLIPOP at Pre-seed | Nate Cooper, Barrel Ventures

Scaling Smart: A Balanced Approach to Velocity and Door Count | Mehek Khera, Niramaya Foods

Building Powder-Stick Efficiency in an RTD Can | Jordan Wilson, Sap's

Inside the Pickle-in-a-Pouch Licensing Playbook | Eric Girard, Van Holten's

Egglife's Omnichannel Playbook | Kim McDermott, Egglife

From a Capstone Project to Kroger | Eli Bank, Absurd Snacks

The Energy Tea That Was Born Out Of A Friend's Near-Death Experience | Mitch Jacobsen, Rviita

Cutting Costs by 80% While Scaling into 70,000+ Doors | Jimmy DeCicco, Super Coffee

The Most Game-Changing Rebrand of 2024 | Shani Seidman, Kayco

From Breaking News, to Breaking into Retail | Kate Harvey, Bare Bones

8 Restaurants and Millions in CPG Retail Sales | Bryn Jones, Huse

Securing a Deal on Shark Tank With a West African Berry | Hank Watt, Nature's Wild Berry

From the Battlefield to Bars | Alex Witt, Battle Bars

Designing Retail Stores to Maximize Revenue | Michael Marra, Budder Creative

Reinventing Hydration (and Ditching the Bottles and Cans!) | Luke Montgomery-Smith, Plink!

Leading Creative Direction For 12 In-house Brands | Mitesh Patel, High Tide

The Hemp Beverage Playbook | Paulo Sobral, Lolli Soda

$25M in Year 1 via TikTok Shop | Brandon Castaneda & Ben Amaya, EZ Bombs

From Entrepreneur to Intrapreneur at Jack Link's | Kyle Peters, Jack Link's